“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Have we come full circle in database technologies? At this year’s San Jose Strata conference, Doug Turnbull (@softwaredoug) provided a recap of the last 30 to 40 years of database history, and posed ...

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

Sharing data after a clinical trial has been completed seems like it should be a slam dunk, a win for many stakeholders, including the general public. Instead, such data sharing is still something of ...